FC, base assessment | Ning Bo Weiyi Plush Co., ltd. on-site assessment
Introduction
On April 27, 2017, the secretary of the national textile product development organization has assigned the director of the Chinese textile information center the director of the Chinese textile information center, liu zhaoxiang, deputy director, secretary of the base secretary Chen xiaoli, the secretary of the Chinese textile industry association, liu yan, and the Chinese textile information center of the Chinese textile information center of the Chinese textile information center, to form an assessment group, which is the second field assessment to be conducted in the development of the national synthetic fur product development base.
Development profile
Ningbo weiyi plush co, LTD is a professional manufacturer of high-end artificial fur. At the beginning of the enterprise set up, then to "are equipped with first-class production equipment, the first-class production technology, build first-class quality management system, first-class management and research and development team, the weft built first-class enterprise" a plush as the development goals, constantly strengthen the cognition of enterprise inside and outside the state and the accused, work out suitable for enterprise development goals, the management of the phased implementation strategy, and constantly discover and explore personalized enterprise strategic advantages, enhance the enterprise corecompetitiveness.:
On April 27, 2017, the secretary of the national textile product development organization has assigned the director of the Chinese textile information center the director of the Chinese textile information center, liu zhaoxiang, deputy director, secretary of the base secretary Chen xiaoli, the secretary of the Chinese textile industry association, liu yan, and the Chinese textile information center of the Chinese textile information center of the Chinese textile information center, to form an assessment group, which is the second field assessment to be conducted in the development of the national synthetic fur product development base.
The company attaches great importance to quality management system construction, and always insists that "we only produce the best plush, the best plush is weft one plush!" The quality objective of the company is to constantly strengthen quality control, establish rules and regulations, regulate production, and gradually improve the construction of enterprise quality management system by carrying out quality month activities, providing a solid guarantee for excellent product quality.
The company attaches great importance to quality management system construction, and always insists that "we only produce the best plush, the best plush is weft one plush!" The quality objective of the company is to constantly strengthen quality control, establish rules and regulations, regulate production, and gradually improve the construction of enterprise quality management system by carrying out quality month activities, providing a solid guarantee for excellent product quality.
Product development
The company attaches great importance to product development and innovation. By establishing a strong product research and development team, the company effectively combines market development and product development, establishes a new product development system with "innovation" as the core concept, and constantly develops and launches new products.
At present, the company's artificial fur products are divided into three categories, namely simulation, leisure and wool. Under the three categories, there are 19 small categories, which are respectively:
Simulation: imitation fox hair, imitation mink hair, imitation raccoon hair, imitation rex rabbit hair, imitation beaver hair, imitation arctic Wolf hair, imitation horse hair, imitation beach wool, imitation Angora wool and imitation lamb hair;
Leisure: mini rolled corduroy, mini rolled corduroy, thin sheared plush, ordinary rolled corduroy, terry fluff, super thin (polishing products) and fur composite cloth;
Wool: snow ice flower -- a brand new product series made of 100% Australian Merino wool and unique technology pressing method.
The company attaches great importance to the cooperation with upstream and downstream enterprises, and has established strategic cooperative relations with Japan knitlong raw material supplier and label top fashion design company to jointly develop new products and new markets, effectively integrating the advantages of both parties and promoting the development of the company.
MACINFUR is a brand customized for high-end artificial fur fabric. MACINFUR's artificial fur fabric has the luxury feeling of natural animal fur. It is light and comfortable, easy to clean, easy to keep, and highly practical, which fully satisfies the pursuit of luxury by the public consumers. Meanwhile, the fashion, high simulation and environmental protection concept of MACINFUR artificial fur fabric has greatly met the needs of high-end fashion people.
Marketing system
The enterprise attaches great importance to the construction of the marketing system and sets up four marketing departments, which are respectively in the charge of the department manager. The general manager has overall control over the four marketing departments. According to the service target, it is mainly divided into international trade department and domestic trade department. It is fully responsible for the internal and external marketing management of the enterprise, and is responsible for the construction of internal and external marketing management system.
In addition, enterprises actively participate in well-known fabric exhibitions at home and abroad, such as Paris PV, New York PV, Tokyo fabric show, Shanghai spring/summer/autumn/winter international fabric show, etc., constantly expanding the domestic and foreign markets, and improving the visibility and influence of enterprises and their brands.
